Integrated College Sports Campaign

Our Challenge: 

Adidas needed to create awareness, trial, and purchase for its restaged personal care product line targeting a sports oriented 18-34 year old consumer.

 

Our Solution: 

Design a 360 degree multi-media campaign reaching the key “sales generation” targets: the consumer and Retail Buyer. Align with the brand’s new ad campaign leveraging its college football sports equity.

 

The Consumer:

Motivate consumers with the strongest word to promote brand awareness and trial…FREE!! A free offer was delivered in a national FSI targeting key geographic areas. Augmenting this effort was an extensive digital campaign reaching the active sports-oriented target on relevant sites with banners ads and video pods.

 

The Retail Buyer:

Gain alignment and in store retail support by leveraging the strong “free” offer across major food, drug, and mass merchandiser accounts. Further engage the buyer with a custom college football magazine along with weekly digital contests and newsletters.

   

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