Partner, Activation Expert
Seth founded his consulting business in 2000 after dedicating 12 years inside blue-chip companies (including Tambrands, Reckitt-Benckiser, and Johnson & Johnson) leading strategic activation for top consumer brands. Well versed in all brand activation platforms, Seth is obsessive in staying on the forefront of all emerging activation technologies. He has broad experience covering over 75 categories including beauty, personal care, food, household, OTC, fragrance, and DIY. His approach is simple: be the experts in the subject matter, treat brands like he owns them, be true to his convictions and deliver positive results for the customer.
Partner, Marketing Expert
Steve joined Target Activation to leverage his successful brand marketing/brand development experience and knowledge from leading consumer goods companies including Colgate-Palmolive, Coty, and Wyeth Labs. A senior level marketer with a track record of reversing sales & profit trends, Steve was the brand steward and business unit leader for a variety of high profile flagship portfolios. His approach to brand building focused on creating the “unique selling proposition” then strategically messaging and engaging the target consumer with high impact, creative, and cost efficient initiatives. Steve’s high energy and marketing passion provide Target Activation with valuable insights to consumer behavior, salesforce challenges, and the “marketer’s reality”.
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Target Activation Agency
169 Ramapo Valley Road
Oakland, NJ 07436