We’re updating our website to reflect how we work today — delivering principal‑led CPG activation with agency‑scale execution. Target Activation helps CPG brands turn activation strategy into programs that perform in market. Engagement begins with senior‑level direction to ensure programs are built correctly from the start, then scales through proven systems, partners, and operational infrastructure when speed, complexity, or reach demands it. Our updated site launches soon with refreshed case studies and execution details. In the meantime, explore our work below or connect with us directly.
Experiential Activation Enabling shoppers to interact with offering through the stimulation of the 5 senses.
Targeted Sampling: Digital, Lifestyle, OOH, Venue, Direct Mail, In-flight, College, Hispanic, Direct to Home
Sampling Options: Music Concerts, High Schools, Cheerleading, Night Clubs, Fitness Clubs, Military, Malls, Internet, Outdoors, Cinema, Multi-cultural, Parks, DJ Network, X Games, Spas, Salons, NASCAR, Resorts, Cruise Lines, Airlines, New Mothers…more
On-Site: Shopper Demos, Event Management
Influencer Activation Leveraging relationships with individuals who have influence over potential buyers.
Social Media Activation: Advocacy, Facebook Couponing, Sampling, Visual Discovery & Sharing Videos
Influence Shoppers: Influencer Websites, Industry Bloggers, Trend Setters, Opinion Leaders
Gaming: Branded Engagement Content, Custom APPs
Brand Activation Creative Providing creative resources to support brand activation execution.
Creative: Digital/Print Coupons, Digital Banner Ads, Direct Mail, Print Ads, Selling Materials,
PowerPoint Decks
Digital: Website Design/Development, Mobile Sites, Micro-sites, Digital Asset Management
Events: Trade Show Booth Graphics & Collateral, Meeting Signage
Partners
The company we keep.Listed below is a sampling of our partners.
Points of Difference
Why work with us? Let’s get right to it…
Consumer Package Goods Savvy. We walked in your shoes with extensive “in- house” experience in brand activation & brand marketing. We also understand the retail landscape. Comfortable working with your Sales, Shopper Marketing and cross-functional teams to facilitate “best in class” campaign results.
Brand Activation Specialization. We live and breathe consumer activation! We stay laser-focused on all of the new platforms and technologies in the mind-bending world of brand activation. It’s what we do.
Target Shopper Focused. People are bombarded with media messages, making it difficult for brands to cut through the clutter and into the shoppers consideration set. We believe in an Omni-Channel approach that maximizes impact and eliminates waste by targeting your best prospects.
Crunching Data & Creativity. Our process balances “listening to clients”, accessing our robust activation data base, and adding a strong dash of creativity to deliver optimal ROI campaigns.
Shopper Centric. We know the shopper is king! With extensive understanding of shopper activation behavior, we always design our campaigns to enhance the shopper experience with the brand and maximize the impact.
Capabilities 
Promotional Activation
Retail Activation
Experiential Activation
Influencer Activation
Brand Activation Creative
Partners 
Points of Difference
Campaigns
