Welcome to Target Activation.  A smart, strategically sound brand activation agency that delivers high impact, targeted, & strong ROI programs that engage your shopper! We are a “boutique” brand activation agency with high-end expertise and a selective client list. Our business model allows us to provide the robust personal service that separates us from the competition. Objective and independent, Target Activation Agency is the seasoned resource that goes well beyond the “execution” phase.

With broad experience in over 75+ consumer goods categories, we are your “go-to” source for superior results.



Promotional ActivationPromotional Activation
Creating a direct & positive shopper action by offering a tangible benefit.

Digital Coupons: Behavioral, Contextual, Lifestyle Clusters, Geo-fencing, Zip Targeting, Email

Mobile Offers: Digital Rebates, D2C (Download2Card), PAH (Print at Home), e-gift cards, Pre-Claim Offers

Participation Giveaways: Sweepstakes & Contests

Print: FSI, Sunday Supplements, Magazines

Home Delivered: Direct Mail, Door Hangers, Variable Data Postcards


Retail ActivationRetail Activation
Utilizing retailer or third party in-store platforms to generate trial, awareness, or purchase.

Retailer Shopper Platforms: Loyalty Card, D2Card, Videos, Social Media, Geo-fencing , Mobile Offers

At-Shelf: Shelf Talkers, Shelf Display Programs, Shopping Cart Advertising, In-store Videos, Floor Ads, IRC’s, In-pack, Cross Ruff, Neck Hanger

At register: Catalina Targeted Offers


Experiential ActivationExperiential Activation
Enabling shoppers to interact with offering through the stimulation of the 5 senses.

Targeted Sampling: Digital, Lifestyle, OOH, Venue, Direct Mail, In-flight, College, Hispanic, Direct to Home

Sampling Options: Music Concerts, High Schools, Cheerleading, Night Clubs, Fitness Clubs, Military, Malls, Internet, Outdoors, Cinema, Multi-cultural, Parks, DJ Network, X Games, Spas, Salons, NASCAR, Resorts, Cruise Lines, Airlines, New Mothers…more

On-Site: Shopper Demos, Event Management


Influencer ActivationInfluencer Activation
Leveraging relationships with individuals who have influence over potential buyers.

Social Media Activation: Advocacy, Facebook Couponing, Sampling, Visual Discovery & Sharing Videos

Influence Shoppers: Influencer Websites, Industry Bloggers, Trend Setters, Opinion Leaders

Gaming: Branded Engagement Content, Custom APPs


Brand ActivationBrand Activation Creative
Providing creative resources to support brand activation execution.

Creative: Digital/Print Coupons, Digital Banner Ads, Direct Mail, Print Ads, Selling Materials,
PowerPoint Decks

Digital: Website Design/Development, Mobile Sites, Micro-sites, Digital Asset Management

Events: Trade Show Booth Graphics & Collateral, Meeting Signage




The company we keep. Listed below is a sampling of our partners.


Johnson & Johnson consumer promotion plansLysol New Product LaunchFrench's New Product Launch Plans Bayer On-pack Offer
Shea MoistureReach Oral Care ActivationNovartisCoty
AdidasFinlandia CheeseColgate-PalmoliveFrank's RedHot Shelftalk
Thopson's Water SealSpeedstickReckitt Benckiser Food Division PromotionsLady Gaga Fame
MaaloxCedarTambrandsMinwax National Woodworking Month
RembrandtACTBeyoncePlayboy Behavioral Coupon Targeting


Points of Difference


Why work with us? Let’s get right to it…

Consumer Package Goods Savvy. We walked in your shoes with extensive “in- house” experience in brand activation & brand marketing. We also understand the retail landscape. Comfortable working with your Sales, Shopper Marketing and cross-functional teams to facilitate “best in class” campaign results.

Brand Activation Specialization. We live and breathe brand activation! We stay laser-focused on all of the new platforms and technologies in the mind-bending world of brand activation. It’s what we do.

Target Shopper Focused. People are bombarded with media messages, making it difficult for brands to cut through the clutter and into the shoppers consideration set. We believe in an Omni-Channel approach that maximizes impact and eliminates waste by targeting your best prospects.

Crunching Data & Creativity. Our process balances “listening to clients”, accessing our robust activation data base, and adding a strong dash of creativity to deliver optimal ROI campaigns.

Shopper Centric. We know the shopper is king! With extensive understanding of shopper activation behavior, we always design our campaigns to enhance the shopper experience with the brand and maximize the impact.


Click on an image below to view campaign details…

Integrated Consumer Promotion Facebook Digital CouponNew Product Launch Campaign
Targeted Sampling ProgramCoupon CampaignLoyalty Card Sweepstakes
Mobile SAvings App Walmart Tie-in Loyalty Card Sweepstakes

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