RoC Skincare Drives Measurable Sales Lift at Walmart Through Performance-Led Digital Media

RESULTS AT A GLANCE

• 5.1% sales lift for the featured Retinol Eye Cream

• 3.4% sales lift across the broader Retinol product line

• Performance exceeded defined ROAS goals

• Sales impact validated using test-and-control store analysis

• Executed at scale across Walmart locations

CHALLENGE & INSIGHTS

CHALLENGE:

RoC Skincare needed to drive measurable retail sales at Walmart while maintaining performance efficiency and clear attribution. The challenge was reaching in-market skincare shoppers with results-focused messaging and proving incremental impact across both featured and halo products using closed-loop measurement. Key objectives included:

• Drive measurable sales lift at retail

• Reach high-intent skincare shoppers

• Achieve or exceed defined performance goals

• Attribute impact using closed-loop measurement

KEY INSIGHTS:

• Engagement was strongest among high-intent skincare shoppers

• Video creative consistently delivered higher engagement than static formats

• Clear product messaging paired with direct calls-to-action supported conversion

---

ACTIVATION STRATEGY & TACTICS

RoC executed a performance-driven retail media campaign combining digital display and paid social placements to reach Walmart shoppers and drive incremental sales. The activation emphasized clear product messaging and “shop now” calls to action, with performance measured using test-and-control store methodology to isolate sales lift across both featured and halo products.

ACTIVATION STRATEGY:

• Cross-Device Display Reach

• Paid Social Engagement

• Performance-Led Creative

• Closed-Loop Measurement

ACTIVATION ASSETS:

---

RESULTS & IMPACT

• Featured Retinol Eye Cream achieved 5.1% sales lift

• Broader Retinol line achieved 3.4% sales lift

• Performance exceeded ROAS goals

• Video creative delivered the highest engagement rates

• Sales lift persisted beyond the active campaign window

STRATEGIC TAKEAWAY

Performance-focused digital media, paired with closed-loop measurement, can drive meaningful retail sales impact while maintaining efficiency and transparency. By aligning high-intent targeting, strong creative, and rigorous measurement, RoC delivered measurable lift across both hero and halo products.

Let’s build a performance-driven retail campaign that delivers measurable results. Contact Target Activation Today!