CPG ACTIVATION SERVICES
Experienced-Led. Incentive-Driven. Built for Results.
We build digital-first activation programs designed to move shoppers from awareness to action—online and in-store. Incentives remain a powerful driver of trial and lift, but we deploy them strategically within a digital plan—supported by experience-led forecasting, disciplined procurement, and clear performance measurement.
Digital-first retail activation across RMNs, loyalty ecosystems, and in-store touchpoints—optimized to drive conversion and velocity.
• RMN-based offers & loyalty-card activations
• Sponsored search & sponsored product
• Geo-targeted shopper media + click-to-cart / drive-to-store programs
• At-shelf conversion systems (displays, shelf talkers, neck hangers, floor media)
• Cart media & in-store placements
• Catalina targeted offers
• Retailer-specific sell-in support + compliance monitoring
• Supplier vetting, sourcing & cost management
• Store-level reporting & diagnosticsLorem ipsum dolor sit amet, consectetur adipiscing elit dolore, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua consectetur adipiscing.
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Digital-first retail activation across RMNs, loyalty ecosystems, and in-store touchpoints—optimized to drive conversion and velocity.
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RMN-based offers and loyalty-card activations
-
Sponsored search and sponsored product
-
Geo-targeted shopper media + click-to-cart / drive-to-store programs
-
At-shelf conversion systems (displays, shelf talkers, neck hangers, floor media)
-
Cart media and in-store placements
-
Catalina targeted offers
-
Retailer-specific sell-in support + compliance monitoring
-
Supplier vetting, sourcing and cost management
-
Store-level reporting and diagnostics
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Targeted incentives deployed within digital programs to drive trial, repeat, and measurable lift—without guesswork.
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Digital coupons (behavioral, lifestyle, geo-targeted)
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Load-to-Card and loyalty incentives
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Rebates, cashback, gift cards and continuity programs
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Direct-mail and website incentives
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Offer strategy, value-exchange design and forecasting
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Fraud controls, compliance and secure clearing
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Vendor sourcing, cost control and procurement oversight
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Lift, ROI & incrementality analytics
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Targeted trial and engagement programs designed to create product experience and reinforce action—supported by operational precision and cost efficiency.
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Digital, lifestyle, multicultural & DTC sampling
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In-store demos and shopper interaction
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Venue sampling (gyms, concerts, colleges, salons, airports, military bases)
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Direct-to-home trial programs
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Turnkey staffing and logistics
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Sampling partner sourcing and procurement oversight
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Social and content capture
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Multi-sensory brand interaction
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Integrated incentive + experiential campaigns
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Digital discovery and social proof that support conversion—integrated with incentives and measurable KPIs.
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Influencer sampling kits and trial programs
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UGC and advocacy campaigns
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Incentive-driven social engagement
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Shoppable social integrations
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Creator partnerships tied to conversion
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Digital-first planning, performance measurement, and senior-level execution—supported by disciplined procurement and transparent reporting.
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Shopper and consumer insights + audience segmentation
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Occasion and need-state strategy
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Activation roadmaps and channel-mix planning
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KPI frameworks and forecasting
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Test-and-learn design
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Lift and incrementality measurement
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Cross-retailer analysis
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Real-time optimization
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Budget efficiency modeling
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Vendor, sourcing and procurement management
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Compliance, contracts and governance
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Transparent reporting
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HOW WE WORK
We start digital-first—because that’s where targeting, measurement, and optimization live. Incentives remain a powerful lever, but we deploy them strategically as the conversion layer inside a digitally planned program—supported by experience-led forecasting, disciplined procurement, and KPI accountability.
1.
Digital-First Strategy AND Forecasting
We align objectives, shopper behavior, retailers, and budgets—then model scenarios so expected outcomes are understood before launch.
2.
Build the Digital Activation Framework
We define audiences, channels, and the path-to-purchase plan so every touchpoint supports conversion.
3.
Deploy Incentives Where They Create the Most Lift
Incentives are targeted, measurable, and aligned to the digital activation plan.
4.
Execute with Procurement Discipline
Partners are sourced, costs controlled, compliance managed, and execution tightly overseen.
5.
Measure, Optimize AND Apply Learnings
Performance is tracked against KPIs including trial, velocity, lift, and ROI—using insights to strengthen future activations.
THE RESULT:
Digital-first programs with incentives used intelligently—well-planned, efficiently executed, and fully accountable.
HOW WE WORK
We start digital-first—because that’s where targeting, measurement, and optimization live. Incentives remain a powerful lever, but we deploy them strategically as the conversion layer inside a digitally planned program—supported by experience-led forecasting, disciplined procurement, and KPI accountability.
1.
Digital-First Strategy AND Forecasting
We align objectives, shopper behavior, retailers, and budgets—then model scenarios so expected outcomes are understood before launch.
2.
Build the Digital Activation Framework
We define audiences, channels, and the path-to-purchase plan so every touchpoint supports conversion.
3.
Deploy Incentives Where They Create the Most Lift
Incentives are targeted, measurable, and aligned to the digital activation plan.
4.
Execute with Procurement Discipline
Partners are sourced, costs controlled, compliance managed, and execution tightly overseen.
5.
Measure, Optimize AND Apply Learnings
Performance is tracked against KPIs including trial, velocity, lift, and ROI—using insights to strengthen future activations.
THE RESULT:
Digital-first programs with incentives used intelligently—well-planned, efficiently executed, and fully accountable.