FULL SERVICE CPG ACTIVATION AGENCY
To grow a successful CPG brand, you need activation marketing that measurably drives sales and ROI.
The problem is that most campaigns miss the mark—producing vague data and no actionable insights… ultimately wasting budget. No serious CPG brand should have to navigate this alone.
TARGET ACTIVATION COMBINES INNOVATIVE STRATEGIES WITH FLAWLESS EXECUTION TO DRIVE SALES AND AWARENESS.
With over 20 years of experience exclusively in CPG activation, we’ve partnered with hundreds of brands and delivered thousands of successful activation campaigns.
TARGET ACTIVATION COMBINES INNOVATIVE STRATEGIES WITH FLAWLESS EXECUTION TO DRIVE SALES AND AWARENESS.
With over 20 years of experience exclusively in CPG activation, we’ve partnered with hundreds of brands and delivered thousands of successful activation campaigns.
TARGET ACTIVATION COMBINES INNOVATIVE STRATEGIES WITH FLAWLESS EXECUTION TO DRIVE SALES AND AWARENESS.
With over 20 years of experience exclusively in CPG activation, we’ve partnered with hundreds of brands and delivered thousands of successful activation campaigns.
SUCCESSFUL ACTIVATION CAMPAIGNS SHOULD BE sIMPLE.
When you work with Target Activation, your journey to a successful campaigin is straightforward. First, we schedule your initial strategy appointment. Then, we’ll create a detailed activation campaign tailored to your exact goals. Once you approve the plan, we’ll manage the delivery and ensure flawless execution. Contact us today so you can stop wasting budget and start winning retail!
MARKETS WE SERVE
Food
Household
HBC
Fragrance
OTC
Emerging Categories
MEET YOUR CPG AGENCY: TARGET ACTIVATION
Work with an activation team that knows exactly what works and what results to expect.
Seth Bostrom helps consumer brands turn marketing goals into measurable growth. With 20+ years in CPG activation, he’s partnered with Fortune 500 and emerging brands across HBA, Food, Household, OTC, Fragrance, and DIY—leading new product launches and shopper programs that drive sales, loyalty, and ROI. Seth’s expertise spans digital promotions, shopper marketing, coupon optimization, and ROI analysis, blending data-driven discipline with creative execution along the path to purchase. As the primary client contact, he leads strategy, planning, and performance—keeping programs accountable and outcomes transparent.
Stephen Brodeck is a senior CPG marketing leader who helps brands turn shopper insights into measurable growth. With experience at Colgate‑Palmolive, Coty, and Wyeth, Steve is known for building clear USPs and activating them through high‑impact, cost‑efficient programs. At Target Activation, Steve leads integrated brand activation—combining digital tactics and in‑store platforms to engage shoppers across the path to purchase. His approach is agile, technology‑driven, and focused on ROI. Clients value Steve’s ability to clarify strategy, align teams, and deliver scalable programs. He brings senior judgment and hands‑on execution to every engagement.
Marie Power brings over a decade of experience in brand activation and marketing communications to Target Activation Agency. Based in the New York City area, Marie specializes in developing and executing consumer engagement programs that drive results for CPG brands. Her expertise spans campaign strategy, shopper marketing, and creative communications, honed through her work at Target Activation Agency and previous roles in marketing management. Marie holds a BA in Mass Communication/Media Studies from Lycoming College, where she was an active leader in campus organizations. At Target Activation, Marie is known for her collaborative approach and her ability to turn insights into impactful brand experiences.
Cheryl Blauvelt is an experienced project manager specializing in marketing operations and client service for CPG and retail brands. With a background in managing complex campaigns and cross-functional teams, Cheryl ensures that every activation runs smoothly from planning through execution. She is known for her attention to detail, proactive communication, and ability to keep projects on track and clients informed. Cheryl’s collaborative approach and commitment to excellence make her a valued member of the Target Activation Agency team.
We bring the best of both worlds: years of client-side CPG expertise combined with agency-side innovation to deliver activations that are strategic, insight-driven, and flawlessly executed.
- Seth Bostrom, Founding Partner, Activation Expert
Meet the Target Activation team
Work with an activation team that knows exactly what works and what results to expect.
Seth Bostrom helps consumer brands turn marketing goals into measurable growth. With 20+ years in CPG activation, he’s partnered with Fortune 500 and emerging brands across HBA, Food, Household, OTC, Fragrance, and DIY—leading new product launches and shopper programs that drive sales, loyalty, and ROI. Seth’s expertise spans digital promotions, shopper marketing, coupon optimization, and ROI analysis, blending data-driven discipline with creative execution along the path to purchase. As the primary client contact, he leads strategy, planning, and performance—keeping programs accountable and outcomes transparent.
Stephen Brodeck is a senior CPG marketing leader who helps brands turn shopper insights into measurable growth. With experience at Colgate‑Palmolive, Coty, and Wyeth, Steve is known for building clear USPs and activating them through high‑impact, cost‑efficient programs. At Target Activation, Steve leads integrated brand activation—combining digital tactics and in‑store platforms to engage shoppers across the path to purchase. His approach is agile, technology‑driven, and focused on ROI. Clients value Steve’s ability to clarify strategy, align teams, and deliver scalable programs. He brings senior judgment and hands‑on execution to every engagement.
Marie Power brings over a decade of experience in brand activation and marketing communications to Target Activation Agency. Based in the New York City area, Marie specializes in developing and executing consumer engagement programs that drive results for CPG brands. Her expertise spans campaign strategy, shopper marketing, and creative communications, honed through her work at Target Activation Agency and previous roles in marketing management. Marie holds a BA in Mass Communication/Media Studies from Lycoming College, where she was an active leader in campus organizations. At Target Activation, Marie is known for her collaborative approach and her ability to turn insights into impactful brand experiences.
Seth Bostrom helps consumer brands turn marketing goals into measurable growth. With 20+ years in CPG activation, he’s partnered with Fortune 500 and emerging brands across HBA, Food, Household, OTC, Fragrance, and DIY—leading new product launches and shopper programs that drive sales, loyalty, and ROI. Seth’s expertise spans digital promotions, shopper marketing, coupon optimization, and ROI analysis, blending data-driven discipline with creative execution along the path to purchase. As the primary client contact, he leads strategy, planning, and performance—keeping programs accountable and outcomes transparent.