Fragrance Sampling & Behavioral Targeting

Playboy Logo

Our Challenge: 

Playboy desired to generate trial for its new fragrance line amongst its 18-24 year old, socially engaged, fun & sexy target audience.


Our Solution: 

Create a laser- focused, multi-tiered brand activation effort featuring direct product sampling as well as economic incentives for consumers to purchase the product.


Night Club SamplingTargeted Sampling: 

Deliver high impact scented “Playboy rabbit head” sampling cards to targeted consumers in night clubs and college campuses in over 50 markets. Merchandisers dressed in Playboy apparel in a relaxed environment that complemented the “social aspect” of the category and brand. Employing a $20 gift card, Coty conducted a pre/post brand attitude study to determine program’s performance.

 Sampling in night clubs Experiential SamplingTop box targeted sampling results


Targeted Behavioral Couponing:

Digitally deliver Playboy banner ad/videos along with $2.00 coupons to behavioral targeted
consumers across a range of relevant sites. Drive consumers to a Facebook coupon platform.

Facebook activation campaign Targeted coupons


Click on an image below to go to that campaign..

Integrated Consumer Promotion Facebook Digital CouponNew Product Launch Campaign
Targeted Sampling ProgramCoupon CampaignLoyalty Card Sweepstakes
Mobile SAvings App Walmart Tie-in Loyalty Card Sweepstakes