Frequent Shopper Card Sweepstakes
Novartis is the leader in the gastro intestinal category facing increased competitive pressures at Kroger. The retailer challenged the Sales Team to develop a strong activation effort that targeted their category shopper base.
Design a sweepstakes campaign tied to the multiply Kroger loyalty card programs. The incentive was delivered via Kroger digital properties, header card displays, weekly circulars, and direct to home mailings. Multiple prizes were made available for shoppers within each Kroger division.
Shoppers were offered a chance to win a trip for 2 to the big race (Daytona 500) in Florida or one of 10 chances for an in-store $1,000 shopping spree. Each time a consumer used their loyalty card within the sweepstakes time period an entry was automatically submitted.
Click on an image below to go to that campaign..