Integrated College Sports Campaign

Our Challenge: Adidas logo incentive campaign

Adidas needed to create awareness, trial, and purchase for its restaged personal care product line targeting a sports oriented 18-34 year old consumer.


Video POD consumer activationFree Offer CouponOur Solution: 

Design a 360 degree multi-media campaign reaching the key “sales generation” targets: the consumer and Retail Buyer. Align with the brand’s new ad campaign leveraging its college football sports equity.


The Consumer:

Motivate consumers with the strongest word to promote brand awareness and trial…FREE!! A free offer was delivered in a national FSI targeting key geographic areas. Augmenting this effort was an extensive digital campaign reaching the active sports-oriented target on relevant sites with banners ads and video pods.


The Retail Buyer:

Gain alignment and in store retail support by leveraging the strong “free” offer across major food, drug, and mass merchandiser accounts. Further engage the buyer with a custom college football magazine along with weekly digital contests and newsletters.

 Retailer buyer incentivePromotional Game Retail campaign sell sheet 


Click on an image below to go to that campaign..

Integrated Consumer Promotion Facebook Digital CouponNew Product Launch Campaign
Targeted Sampling ProgramCoupon CampaignLoyalty Card Sweepstakes
Mobile SAvings App Walmart Tie-in Loyalty Card Sweepstakes