Targeted Digital Coupon Test
Rimmel London cosmetics identified a goal to digitally activate coupon redemption volumes similar to national FSI levels. We proposed a projectable digital test targeting the 18-34 age, trendy, fashion forward female demographic.
Utilize a Facebook platform that featured targeted sponsored posts and a custom developed social coupon sharing app driving consumers to a digital FSI. The campaign tested various creative and like gate scenarios using an A/B test methodology. The results provided rich and valuable insights which were integrated into annual brand activation planning for the portfolio.
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